Case/ E-commerce

ZYP building-materials online store

A full project launch — from a small market shop to large-scale online sales.

Discuss a similar challengeAll cases
ZYP building-materials online store
  • Starting point

    A small shop at Barabashovo market, Kharkiv

  • Client request

    An online store and a wider sales territory

  • Scope of work

    Brand · Processes · Logistics · IT/Web · People

  • Result

    Range ×5 · automated orders · online store

Case/ E-commerce

From a small shop to large-scale online sales

A full digital transformation of the business: strategy, brand, processes, e-commerce and team.

Starting point

The challenges and limits holding growth back

  • A small shop at Barabashovo market, KharkivLimited space, local sales only.
  • Low sales volumeA narrow range and a small customer base.
  • No online salesThe internet was not used at all.
  • Manual processesOrders handled by hand — errors and lost time.
  • Inefficient organisationNo clear roles, procedures or motivation.
  • A forgettable brandNo single position and no modern image in the market.

What we did

An end-to-end solution for business growth

  1. Strategy and positioningMarket analysis, target audience, growth model.
  2. Brand and identityCreated a modern visual image for the company.
  3. Online storeBuilt a high-load site with a product catalogue, integrations and easy navigation.
  4. Business processes and automationSet up order intake and handling, 1C accounting integration and logistics.
  5. Logistics and warehouseStreamlined picking and delivery.
  6. Wider product rangeAdded new product categories and suppliers.
  7. Team and trainingBuilt the team, ran training and set up motivation.
  8. Marketing and promotionLaunched online marketing and scaled up sales.

Result

Key changes and results achieved

  • Product range expanded×5More categories and many more SKUs.
  • Online sales launchedA full online store with a building-materials catalogue.
  • Processes automatedOrder intake and handling, 1C integration, logistics and warehouse.
  • An effective teamTeam formed and training in place.
  • Sales growthA wider sales territory and customer base.
Discuss a similar challenge
  • Start

    A small shop at Barabashovo market, Kharkiv

  • Location

    Kharkiv

  • Sector

    Building materials

  • Client request

    An online store and wider sales reach

  • Scope of work

    Brand · Processes · Logistics · IT/Web · People · Marketing

  • Result

    Range ×5 · online sales · growth