Case/ Building-materials retail

Oregon Putting the business into a system and growing from supermarket to hypermarket

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Oregon building-materials supermarket
  • Starting point

    3,500 m² building-materials supermarket in Yalta

  • Client request

    Refresh the corporate website

  • Scope of work

    Strategy · Branding · Business processes · IT/Web · Training

  • Result

    3,500 → 11,500 m² · online sales · team ×2.5

Case/ Building-materials retail

Oregon: from supermarket to hypermarket

A full business transformation — from strategy and brand to the website, processes and team.

What the audit showed

The key problems holding the company back

  • No growth strategyNo clear plan for scaling the business.
  • No marketing strategyThe brand was promoted ad hoc.
  • Little grasp of what the internet could doThe online channel went unused.
  • Weak management skillsNot enough experience to grow the company.
  • Underdeveloped brandNeeded a refresh and a clear position.
  • Under-skilled staffNo training or motivation system.
  • Immature organisational structureRoles and processes were not clearly defined.
  • Strained founder–management relationsNo agreed rules or lines of communication.

What we did

An end-to-end solution for systematic growth

  1. Corporate websiteBuilt a site with a catalogue of 30,000+ products.
  2. Corporate identityStandard and custom identity elements.
  3. Logo restylingRefreshed the visual image of the brand.
  4. Brand pyramidDefined values, positioning and communication.
  5. Pre-project documentationWrote the spec and launched the corporate site.
  6. Business-process engineeringOptimised the company’s key processes.
  7. Website promotionLaunched systematic online marketing.
  8. Staff uniformsDesigned uniforms for employees.
  9. Staff assessment, hiring and trainingBuilt the team and a training system.
  10. Executive coachingRan one-to-one and team coaching.
  11. A second, new corporate websiteDelivered the next version of the site.
  12. 20+ business trainingsTraining for the company’s key people.

Result

Tangible change across key areas

  • From supermarket to hypermarket3,500 → 11,500 m²Original floor space → new floor space
  • A real team in place×2.5Headcount grew two and a half times
  • Online sales launchedA new sales channel and a growing customer base.
  • Business and marketing strategy in actionA systematic approach to growth and promotion.
  • Brand reformattedA refreshed visual image and clear positioning.
Discuss a similar challenge
  • Industry

    Building-materials retail

  • Location

    Yalta

  • Size at start

    3,500 m²

  • Key request

    Refresh the corporate website

  • Engagement

    Strategy · Branding · Website · Processes · Team

  • Result

    11,500 m² · team ×2.5 · online sales