Case/ Construction

Megastroy construction company

Putting the business into a system and leading it out of crisis

Problem → Solution → Result

From the problem —to a new business positioning

An integrated approach to strategy, branding and digital presence led the company out of crisis and laid the groundwork for further growth.

Why the company was losing sales

No brandThe company had no values, positioning or recognisable image.
No strategyNo development plan and no approach to key accounts.
No grasp of what the internet could doThe online channel for winning clients went unused.

From the brand to a new website

Brand pyramidDefined the values, positioning and core brand elements.
Logo and corporate identityDesigned a modern logo and a single corporate identity.
New websiteBuilt a modern site to win large industrial clients and residential contractors.

What changed for the business

The company came out of crisis

by winning large industrial clients and residential construction contractors.

New clients and contractsThe website and brand started bringing in major customers.
New positioningThe company gained a clear, recognisable image in the market.